Jobs .. Economy and Business-Alep .. International Marketing Manager
Education programmes of job

Nature of work

  • He/she often specializes in product development or market research and communicate with international partners.
  • He/she is responsible for maximizing their firms' international market share and profits.
  • He/she also works to establish competitive and profitable pricing strategies.
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  • An international marketing manager usually performs many of the following tasks:
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  • Develop a list of international distribution services and programs.
  • Undertake regular customer visits to uncover customer needs and product improvement / new product opportunities.
  • Launch new products into the market.
  • Implement appropriate sales support tools & collateral materials.
  • Provide input to the overall marketing planning and strategy development process.
  • Be updated to the market conditions (product, competition, clinical, etc.) and competitive analysis & observation, and provide key input to marketing team to help optimize out market/competitive position.
  • Perform international market research activities.

Environment of work

  • International marketing manager practices his/her works in his own office.
  • Job-related travel can be required to attend the meetings of industries or associations or meet with clients in other offices.
  • He/she works closely to upper management.
  •  He/she makes recommendations on the pricing of a product for maximum company profit.
  • He works 50 hours or more per week.

Professional life

  • The career path of this job could be a regional manager , area director , sales managers , market research analyst or public relations managers.
  • The salary depends upon the factors such as the experience, educational level, and the size of the firm, managerial responsibility, the industry, employer (50000 S.P in Private sector).
  • Those hired full time, they may receive benefits packages.

Getting the job

  • Many employers may also prefer an MBA degree.
  • The minimum education requirement for a marketing manager is a bachelor’s degree in business, marketing, advertising, communications, or other related field.
  • Coursework focuses on marketing and includes subjects in economics, management, finance, and international business law.

Skills

  • Skills in the sales process in international markets.
  • Skills in sales forecasting and modeling.
  • Experience in selling through direct distribution or distribution channel. 
  • Skills in coordinated trade-shows, workshops, and similar type events.
  • Skills in developing marketing materials and tools.
  • Communication skills both verbally and written.
  • Able to develop project plans, timelines, critical programs and elements necessary to achieve the sales and marketing objectives on a consistent basis.   
  • Ability to deal with international organizations.
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  • Speaking many languages.
  • Information technology.
  • Networking.
  • Negotiating.
  • Stress management.
  • Collaboration and exceptional communication.
  • Creative idea-generators
  • Leadership and taking risks.

Sources and references

  • Arab standard Classification of Occupations 2008
  • www.prospects.ac.uk

Summary

He/she is responsible for planning international marketing strategies and the annual marketing plan, and implementing integrated marketing activity