Education programmes of job
Nature of work
- He/she often specializes in product development or market research and communicate with international partners.
- He/she is responsible for maximizing their firms' international market share and profits.
- He/she also works to establish competitive and profitable pricing strategies.
- An international marketing manager usually performs many of the following tasks:
- Develop a list of international distribution services and programs.
- Undertake regular customer visits to uncover customer needs and product improvement / new product opportunities.
- Launch new products into the market.
- Implement appropriate sales support tools & collateral materials.
- Provide input to the overall marketing planning and strategy development process.
- Be updated to the market conditions (product, competition, clinical, etc.) and competitive analysis & observation, and provide key input to marketing team to help optimize out market/competitive position.
- Perform international market research activities.
Environment of work
- International marketing manager practices his/her works in his own office.
- Job-related travel can be required to attend the meetings of industries or associations or meet with clients in other offices.
- He/she works closely to upper management.
- He/she makes recommendations on the pricing of a product for maximum company profit.
- He works 50 hours or more per week.
Professional life
- The career path of this job could be a regional manager , area director , sales managers , market research analyst or public relations managers.
- The salary depends upon the factors such as the experience, educational level, and the size of the firm, managerial responsibility, the industry, employer (50000 S.P in Private sector).
- Those hired full time, they may receive benefits packages.
Getting the job
- Many employers may also prefer an MBA degree.
- The minimum education requirement for a marketing manager is a bachelor’s degree in business, marketing, advertising, communications, or other related field.
- Coursework focuses on marketing and includes subjects in economics, management, finance, and international business law.
Skills
- Skills in the sales process in international markets.
- Skills in sales forecasting and modeling.
- Experience in selling through direct distribution or distribution channel.
- Skills in coordinated trade-shows, workshops, and similar type events.
- Skills in developing marketing materials and tools.
- Communication skills both verbally and written.
- Able to develop project plans, timelines, critical programs and elements necessary to achieve the sales and marketing objectives on a consistent basis.
- Ability to deal with international organizations.
- Speaking many languages.
- Information technology.
- Networking.
- Negotiating.
- Stress management.
- Collaboration and exceptional communication.
- Creative idea-generators
- Leadership and taking risks.
Sources and references
- Arab standard Classification of Occupations 2008
- www.prospects.ac.uk