Nature of work
Advertising, promotions, and marketing manager plan programs to generate interest in a product or service. He/she works with art directors, sales agents, and financial staff members. Advertising, promotions, and marketing managers typically do the following: Work with department heads or staff to discuss topics such as contracts, selection of advertising media, or products to be advertised
Gather and organize information to plan advertising campaigns.
Plan the advertising, including which media to advertise in, such as radio, television, print, online, and billboards
Negotiate advertising contracts
Inspect layouts, which are sketches or plans for an advertisement
Initiate market research studies and analyze their findings
Develop pricing strategies for products to be marketed, balancing the goals of a firm with customer satisfaction
Meet with clients to provide marketing or technical advice
Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities
Environment of work
Advertising, promotions, and marketing manager typically works in offices close to those of top executives. The tasks of advertising, promotions, and marketing manager are usually stressful, particularly when meet deadlines. He/she may travel to meet with clients or representatives of communications media.Most advertising, promotions, and marketing manager works full time.
Professional life
Advertising, promotions, and marketing manager will continue to be essential for organizations as they look to maintain and expand their share of the market.He/hse will be needed to plan, direct, and coordinate advertising and promotion campaigns, as well as to introduce new products to the marketplace. He/she will also be needed to manage digital media campaigns, which often target customers through the use of websites, social media, and live chats.
Advertising, promotions, and marketing manager positions are highly desirable and are often sought by other managers and experienced professionals. As a result, strong competition is expected. With Internet-based advertising becoming more important, advertising manager who can navigate the digital world should have the best prospects.
The median annual wage of advertising and promotions managers is 00000000
Getting the job
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. This manager typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; purchasing agents; buyers; or product, advertising, promotions, or public relations specialists For advertising management positions, some employers prefer a bachelor's degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography. Courses in business law, management, economics, accounting, finance, mathematics, and statistics are advantageous.. Skills
Analytical skills: As the advertising industry changes with the rise of digital media, advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. Creativity: Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decision-making skills: Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills: These managers should deal with a range of people in different roles, both inside and outside the organization.
Management skills: Advertising, promotions, and marketing managers should manage their time and budget efficiently while directing and motivating staff members.
Sources and references
www.advertising.com www.alolabor.org
www.searchinsyria.comc
www.prospects.ac.uk
www.bls.gov
Arab Standard Classification of Occupations, 2008, Ed. Arab Labor Organization
Summary
Advertising manager creates interest among potential buyers of a product or service for a department, an entire organization, or on a project basis (account). He/she works in advertising organisations that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.Promotions manager directs programs that combine advertising with purchasing incentives to increase sales. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, and contests. Advertising manager estimates the demand for products and services that an organization and its competitors offer. He/she identifies potential markets for the organization’s products.